We all have a voice. It’s personal, formed by intangible characteristics like tone and expression. Your company has a voice, too. When you engage with a freelance financial writer, how can you be sure that the content will reflect your company’s voice?
Recently, Purcell Communications held a series of workshops with experienced writers to explore this question. We asked the writers to create standard industry content, using the same set of guidelines. What we found: No matter how the guidelines were structured, each writer produced something that sounded different. Length, style, and word choice varied widely.
Want to know more? Click “yes” below, and we’ll send you the key takeaways from our Writer Workshop, explaining writer views about inputs and content guidance, and summarizing the things good writers look for when they need to capture a voice.