Good content marketing is tricky. There’s a lot of it out there, and in a lot of different formats. How can you consistently generate content your clients will connect to?
Over years of practice, we’ve learned that clients respond most positively to content that follows three rules:
These simple rules make content more effective in any format. They work for email, presentations, webinars, blog posts, white papers, and even visuals and speeches. And they work regardless of audience, because everyone wants to be thought of as the human being they are.
A communications firm with writers experienced in both financial and content writing, like Purcell Communications, can help you convert your insights into effective content marketing outputs.