Short Is Good, but Interesting Is Better

Last year, you asked us for a white paper on how to “write tight” – create short, solid content in financial communications. So we spent six months researching, learning, and thinking about that topic, and we learned a few things.

Most importantly, we’ve been putting the cart before the horse. As an industry, we’re pushing to create shorter, tighter content. But what we actually need to do is create more interesting content.

Want to know why? And how? Read the white paper.