Asset management companies generate more portfolio commentaries than any other type of content – we know; we do a lot of them. Everybody has an idea of what portfolio commentaries should be, which is probably why so many of them sound so similar. Yet nobody seems to like them.
But some companies have quietly been tinkering with their commentaries, and some of those ideas are worth notice. At Purcell Communications, each time we stumble upon one of these gems, we add it to our ever-growing collection. We thought it would be an interesting exercise to stitch together some of these interesting ideas into a “perfect” commentary sample.