Make it On Budget – Measured Results, Measurable Value
PICTURE BOOK – PURCELLCOM CASE STUDIES
Make it On Budget – Measured Results, Measurable Value
CHALLENGE: MEASURING THE VALUE OF CONTENT
While the communications team at Franklin Templeton was pleased with the work PurcellCom was doing for them, they knew they had to prove the results to others in the organization. They wanted a method for documenting the exact value PurcellCom provided — as well as a method for continuously improving their content creation processes. But how do you go about measuring the value of content?
PurcellCom found a way to not only measure our content’s value, but to use that same process to provide Franklin Templeton and other clients with even better value.
SOLUTION: DEFINED METRICS, INSIGHTFUL REPORTING
Using our internal metrics as a starting point, we created post-project recaps of content creation activity. The reports detailed production specifics, including the number of commentaries created, the approval process, and total hours spent. They also looked at quality issues such as volume of edits or errors.
These reports benchmarked productivity measures across internal teams and helped us identify best practices. They also introduced more cost certainty into client planning. Finally, we were able to take lessons from work with other clients and turn them into competitive intelligence.
Providing these reports to the client allowed them to see the value they gained from working with our team, and it also enables both sides to identify and fix issues within the process. Both the client and the PurcellCom team continuously review client reports to recognize opportunities for better future collaboration.