We talked to the firm’s experienced marketing and client-facing people and simply asked, “What do you say to clients and prospects, and why?” We compared that insight with previously created brand and marketing materials, and came up with a short list of flexible themes that could help guide messaging. We also outlined what kind of voice you’d expect to hear from a company that has a large rural investor base.

We helped connect the dots with a simple web content mapping tool; for each site section, we created a proposed layout that outlined each page, its intended audience, its specific purpose, and what core messaging should be included. The prep work made drafting easy – most pages were finalized for the testing site after only one round of revision.

The completed site transforms the company’s brand image and makes a compelling, differentiated case for Homestead as a service provider.