We talked to the firm’s experienced marketing and client-facing people and simply asked, “What do you say to clients and prospects, and why?” We compared those insights with previously created brand and marketing materials and came up with a short list of flexible themes that could help guide messaging. We also outlined what kind of voice you’d expect to hear from a company that has a large rural investor base.  

That structured approach drove the planning for their web site and made creating unique web copy both easy and efficient – most pages were finalized for the testing site after only one round of revision. 

The completed site transformed the company’s brand image and their unique financial web copy made a compelling, differentiated case for Homestead as a service provider.