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PICTURE BOOK – PURCELLCOM CASE STUDIES

Make It Sing! – Effortless Ghostwriting for Busy Professionals

Problem

Berkshire Asset Management is a firm that believes in the power of building strong relationships with its advisor clients. Regular content is a critical part of that effort. But as a small firm, they don’t always have the time to turn insightful ideas into great communications. 


Solution

PurcellCom developed a thorough understanding of Berkshire’s history, management style, and advisor partners. When management has a good idea, they jot down notes or a rough and ready draft, knowing that PurcellCom can quickly convert that into a piece that will resonate with their advisor audience.  

Good content rarely stands alone – it is part of a larger conversation. By helping their clients reflect on what they’ve said in the past, and look forward to what they might say in the future, PurcellCom helped Berkshire build relationships – and assets. 

WHAT OUR CLIENTS SAY


Relationships matter to us. PurcellCom helps us create content that is worth our advisors' time.

- Gerry Mihalick, PM
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