Berkshire Asset Management is a firm that believes in the power of building strong relationships with its advisor clients. Regular content is a critical part of that effort. But as a small firm, they don’t always have the time to turn insightful ideas into great communications.
PurcellCom developed a thorough understanding of Berkshire’s history, management style, and advisor partners. When management has a good idea, they jot down notes or a rough and ready draft, knowing that PurcellCom can quickly convert that into a piece that will resonate with their advisor audience.
Good content rarely stands alone – it is part of a larger conversation. By helping their clients reflect on what they’ve said in the past, and look forward to what they might say in the future, PurcellCom helped Berkshire build relationships – and assets.