Over the past year, ESG investing has captured our attention. Specifically, we’ve been focused on exploring the challenges communicators face when talking about it to investors. We’ve found the topic so interesting – and complex – that we launched a three-part series of papers on the subject.  So far, we’ve talked about the lack…

We’ve identified three primary communication problems for ESG investing: Murky Terminology, Evolving Context, and Stubborn Perception. In this second in a series of reports, we are looking closely at the rapidly evolving context around ESG investing, and in particular ESG data. We’ve examined the research into what ESG data…

We talked in our recent paper that there are three primary communication problems for values-basedinvesting (the generic term that we use to describe these strategies): Murky Terminology, Evolving Context, and Stubborn Perception. This is the first in a series of three reports we are creating, looking closer at each…

Socially responsible investments (SRIs) constituted 26% of the total U.S. assets by the end of 2017 – a 38% rise from the previous year. One report even stated that “there has been a 200% increase in SRI conversations and investors” in 2018.    The conversation around socially responsible investing is an important…

Last year, you asked us for a white paper on how to “write tight” – create short, solid content in financial communications. So we spent six months researching, learning, and thinking about that topic, and we learned a few things. Most importantly, we’ve been putting the cart before the…

Building trust is difficult. But if you’re receiving this email, you are among the many trustworthy people I’ve encountered in my career. Naturally, I’d rather do business with people I trust. This month, we’re publishing our report on Rebuilding Trust Through Communications Fundamentals (click to download). In it, we cite the Edelman…