You’re pushing to make client communications more engaging. But you’re fighting tight turnarounds, client customization requests, and cautious stakeholders. It’s a tough job.
That’s what we heard at our inaugural Client Summit last month, the first in what we hope will be a regular conversation about what’s on our clients’ minds.
One striking observation: Change is really hard in this industry, even when everyone agrees that change is needed. We’re chewing on those thoughts as we work on our January white paper about engaging your audience with short, vivid writing. We’re also thinking about some research we’ve come across: Short content is important, but being interesting and true is more important.
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